The System That Will Get You Pre Approvals On Autopilot

How To Generate More Pre-Approvals & Loans To Become The Preferred Lender With The Launch Code™

Part 1: Ads + A.I.

Irresistible Offer Creation

Most Loan Officers struggle to stand out in a crowded market. We help you craft a unique, high-converting offer that attracts serious buyers and gets them to take action. Whether it’s a compelling incentive, a limited-time value add, or a powerful guarantee — we’ll guide you through the proven frameworks that make people say yes.

Includes:

  • Questions to identify your ideal borrower and what they truly want

  • Frameworks to turn your service into a can’t-miss offer

  • Examples of high-converting offers used by top-producing Loan Officers

  • Help crafting the headline, hook, and positioning of your offer

  • Guidance on compliance-safe wording that still grabs attention

Personalized Creatives

Video is the highest-converting tool in your marketing toolkit — but only if it’s done right. We make it easy by scripting your videos so you know exactly what to say, and editing them so you look and sound like a pro. No rambling, no confusion — just clean, clear messaging that builds trust fast and gets borrowers to take the next step.

Includes:

  • Custom video scripts tailored to your offer and audience

  • Proven ad script frameworks (hook, story, CTA) that convert

  • Teleprompter-ready formats so you never have to “wing it”

  • Professional editing to add captions, branding, and visuals

  • Feedback and coaching to improve delivery and confidence on camera

Sales Funnels That Convert

You don’t need to be a tech expert to have a high-converting sales funnel. We handle the heavy lifting — building out the landing pages, follow-up systems, and lead capture so everything flows seamlessly from ad to application. Our funnels are designed specifically for Loan Officers, so every step moves your ideal borrower closer to “yes.”

Includes:

  • Custom-built landing page that matches your brand and offer

  • Lead capture forms connected to your CRM

  • Automated follow-up emails and texts to increase conversion

  • Calendar integration so prospects can book calls or pre-approval appointments

  • Mobile-friendly design that looks great on any device

Sales Course

Most Loan Officers think they need to become sales professionals to handle online leads. We fix that. You’ll get a step-by-step sales training built specifically for converting internet leads into real applications, pre-approvals, and closed loans.

Includes:

  • On-demand video modules you can watch at your own pace

  • Proven talk tracks, scripts, and text templates that turn leads into closed loans.

  • Step-by-step walkthrough of what to say at every stage of the pipeline

  • Objection handling frameworks built for today’s online borrowers

  • Follow-up systems that build trust and move leads toward action

Setup, Launch, Optimize

Running ads can feel overwhelming — especially when you're not sure what’s working. We take care of everything: from setting up your campaigns to launching them the right way and continuously optimizing for better results. You focus on closing loans — we’ll make sure the leads keep coming in.

Includes:

  • Complete ad account setup and targeting based on your ideal borrower

  • Custom ad creatives (images, videos, and copy) aligned with your offer

  • Campaign structure designed for scalability and performance

  • Ongoing performance monitoring and weekly optimizations

  • Transparent reporting so you always know what’s working

A.I. Powered Conversations

Speed-to-lead matters — and most Loan Officers lose deals simply because they can’t follow up fast enough. Our A.I.-powered chat system engages new leads instantly with personalized, natural conversations that qualify, nurture, and book appointments for you — even while you sleep.

Includes:

  • Automated lead response within seconds of form submission

  • Smart conversation flows tailored to your loan products and audience

  • Appointment booking directly from the chat

  • Lead qualification so you spend time only with serious borrowers

  • Full chat history sent to your inbox or CRM for easy follow-up

Monthly Accountability Calls

These calls are for both us of to keep each other accountable — you make sure we're hitting our metrics and we make sure you're hitting yours.

Includes:

  • Overall monthly stats review

  • Monitor each month's growth patterns

  • 6 month backlog on previous performance

  • Coaching through the sales process

  • Accountability on both ends

Weekly Stats Report

Each week we'll email you how your ads and funnels performed with it's accompanying metrics and conversion rates so you stay in the loop. Notes are added in this email to help you know what's being worked on that week.

Includes:

  • Landing page and booking page conversion rates

  • NSMs (North Star Metrics) - the most important metrics Hova Digital is shooting for (leads and qualified booked calls)

  • Custom notes on what's being optimized that week

Part 2: The Digital Loan Officer

Custom Website Build & Management

It's essential to have a personal, branded website that belongs to you, not your company. Why? Because it makes you easier to find online, helps you build your own digital presence, and gives you something you can take with you no matter where your career takes you.

Includes:

  • Website creation (If you don't already have one.)

  • Live chat widget

  • Blog hosting

  • Lead capture forms

  • Video scripting

  • Video editing

  • Unlimited technical support

Rank on AI Search (AEO & GEO)

People have been searching "loan officers near me", "mortgage calculators", and "how much home can I afford", on Google for decades now. The tide has shifted. We're now in an AI era where people are diverting to LLMs (large language models). It's time to start showing where it really matters.

  • Utilize the largest levers to get you ranked on ChatGPT

  • Track ranking

  • Create content built to appear on ChatGPT

Review Management

There's other items that are important, but LO's forget. Such as Google My Business testimonials and video testimonials.

  • Written emails and texts

  • Easy way for clients to leave reviews

  • Posted to your website

Video Scripting

Most loan officers don’t struggle with posting videos, they struggle with knowing what to say. Unlimited video scripts means you never stare at a blank screen again and always know exactly what to record in a way buyers and agents actually understand. Instead of overthinking or repeating yourself, you show up consistently with clear, trust-building content that keeps you top of mind.

  • Coaching calls

  • Updates on what's trending

  • See what other top producers are doing

Video Editing

Recording the video is only half the battle, editing is where most loan officers get stuck. Unlimited video editing means you can hit record, send it off, and get polished, professional content back without spending hours trimming clips or figuring out captions. That’s how you stay consistent, look sharp online, and keep your focus where it belongs on conversations and closings.

Social Media Management

Posting on social media isn’t the hard part, doing it consistently is. Social media management means your content actually gets published on the right platforms at the right time, without you having to think about it. Instead of falling off after a few weeks, you stay visible, relevant, and top of mind with the people who send you business.

Blog Creations

Most loan officers know they should be blogging, but few have the time or consistency to do it well. Unlimited blog creation means fresh, relevant content is written for you, published under your name, and working in the background to build authority and improve search visibility. Instead of starting from scratch every time, you build a library of content that attracts and educates clients long after it’s posted.

Targeted Ads to a Custom List (Past Clients, Agents, & Previous Leads)

With your permission, we'll boost top performing posts to extend your reach and establish a more dominant brand in your local area.

  • Meta Account Setup

  • Campaigns Launched

  • Target Your Past Clients, Realtors, and Leads

Custom Graphic Creation

Your wins deserve to be seen. We create custom, on-brand graphics for five-star reviews, just-closed loans, client success stories, and other important milestones. Once each graphic is ready, we also write the caption and post it to your social media accounts for you. This keeps your brand active, highlights your results, and builds trust with potential clients and referral partners without adding more work to your schedule.

Virtual Business Card Setup

Provide your bio and links, and we'll build your high-converting digital landing page directly in your CRM at no extra cost.

Includes:

  • Custom Branding: Profile photo, handle, NMLS data, and social icons.

  • Lead-Gen Links: Applications, appointment calendars, and calculators.

  • SEO Preview: Clean text and image preview optimized for texting and social sharing.

Custom Funnel Build Out

Instead of just saying "call me when you need me", give your agent partners something tangible, something to hold on to so you stay top of mind. The more free value you give, the closer you move to becoming unforgettable.

  • Custom lead magnet build out

  • Free value for your partners/borrowers

  • Lead capture funnel built for you

  • Lead capture forms

  • Video scripting

  • Video editing

Weekly Realtor Market Updates

Your Realtor partners are looking to you as the go-to expert someone who can educate them on what matters most. That’s why it’s crucial to stay top of mind and consistently show up with real value.

  • Video scripting

  • Video editing

  • Written and sent email to Realtor partners

  • Posted to Social Media

Co-Branded Assets

What happens when you start building real, tangible assets for your realtor partners rather than asking them out to lunch to "reconnect"..? Our answer: a lot.

  • Co-branded application page

  • Personal website for your agent partner

  • Open house lead capture forms

  • Single property sites

Podcast Management

This is a great way to land new Realtor relationships and provide value to your current Real Estate Agents.

  • Podcast setup

  • Editing of the long form video and 3 short form clips.

  • Posted to all social media platforms with collaboration.

  • Created as a blog to help increase SEO for you and your agent partners.

Client Question Insights

Your borrowers and potential clients have questions that’s why we take the top two you’re asked each month and turn them into clear, educational content that builds trust and positions you as the expert.

  • Video scripting

  • Video editing

  • Written and published blog on the website

  • Written and sent email to your database

  • Posted to Social Media

Holiday Updates

Most Loan Officers rely on their company’s stock holiday emails but those don’t build real connections. That’s why we personalize every message, so your audience hears from you, not just a template.

  • Video scripting

  • Video editing

  • Uploaded to a video software

  • Written and sent email to your database

  • Posted to Social Media

Touch Base Campaigns

Automation is great, as long as it’s hyper personalized. That’s why you should be recording short videos for key campaigns like loan anniversaries, birthdays, and other touch points. It adds a human touch that automation alone just can’t replicate.

  • Video scripting

  • Video editing

  • Uploaded to a video software

  • Written and sent email to your database

Lead Campaigns

You’ve got to stay in front of your leads consistently. If you don’t, they’ll forget who you are and end up with another lender. The best way to prevent that? Educate, add value, and stay top of mind. Examples would be credit repair, purchase leads, first-time homebuyer, refinance, rent vs own, etc.

  • Video scripting

  • Video editing

  • Written and sent email to your database

Live Training Webinars

You can sell a service without ever feeling

salesy. The key? Hosting educational webinars. They let people learn, ask questions, and engage without the pressure of scheduling a call. Plus, webinars are a powerful way to keep your Realtor partners involved and invested.

  • Landing page and lead form creation

  • Custom automation for confirmations and reminders

  • Video scripting

  • Video editing

  • Written and sent email to your database

  • Posted to Social Media

Custom Calendar Builds

Most follow up falls apart because there’s no clear system behind it. Custom calendar builds means your calls, reminders, and touch points are mapped out for you so nothing slips through the cracks. Instead of reacting to your day, you run a schedule that supports consistent outreach and predictable business.

  • Connection Setup

  • Automated Reminders

  • Confirmation Page

Mortgage CRM

Every Loan Officer we work with gets free access to our all in one CRM built specifically for the mortgage industry. It includes texting, emailing, DMs, scheduling, automations, and all the marketing assets you need to stay organized, follow up fast, and close more deals.

  • Free CRM (If you don't have a marketing CRM.)

  • Texting, emailing, DMs, call scheduling

  • Pipeline automations

  • Landing pages (we can build them for you)

LOS Connection Setup

It's important you get your LOS working for you by sending updates and ensuring it's connected to your CRM. We'll work with you or your team to get your LOS connected if you don't already have an LOS connected CRM.

  • Setup of all stages

  • Testing each stage to ensure it works

  • Building the automations to send to your borrower

Loan Database Cleanup

Provide your realtor, lead, and closed loan lists, so you can offload the time consuming task of database cleanup and uploading. We cleanse your data, ensuring accuracy and formatting.

  • Data clean up and formatting

  • Uploaded into the CRM

  • Organized with tags to easily filter contacts

Weekly Marketing Training

You need someone in your corner to hold you accountable that’s why it’s so important to work with a coach who can guide you step by step on how to reactivate your database and turn old leads into new opportunities.

  • Coaching calls

  • Updates on what's trending

  • See what other top producers are doing

Add 2-3 Consistent, High-Quality Loans to Your Pipeline Every Single Month.

Choose the perfect plan to streamline your CRM, dominate social media, and grow your lending business with Hova Digital.

The Hova Digital CRM

The essential foundation for your digital operations.

$97/month

Month-to-month. Cancel anytime. Your GoHighLevel account and everything built inside it remain yours, even if you leave Hova Digital. Continued platform access requires an active GoHighLevel subscription.

Get Started

Included features:

  • Go HighLevel Account
  • Setup Email Domain and Warm
  • Setup Phone Number with A2P Approval
  • Import Database
  • Segment Lists
  • LOS Connection (If Applicable)
  • Virtual Business Card
  • Pre-Built Mortgage Campaigns
  • Calendar & Appointment Booking
  • Website, Funnel, and Survey Builder
  • Social Media Planner
  • Unlimited Users
  • Pipeline Management
  • Communication Tools
  • Mobile App
  • Unlimited LOS Integration Support
  • Priority Communication Support
Most Popular

The Digital Loan Officer

Full-scale content, visibility, and relationship marketing.

Get Started

Everything in The Hova Digital CRM, plus:

  • Video Scripting & Editing
  • Social Media Management
  • Blog Creations
  • Custom Website Setup / Clean Up
  • Google My Business Setup / Clean Up
  • Social Media Account Setup / Clean Up
  • Podcast Management
  • Custom Graphics (5 Star Review & Just Closed)
  • Weekly Video Realtor Market Update
  • Client Question Insight Video Update
  • Holiday Video Updates
  • Touch Base Campaigns (Loan Milestones, Loan Anniversary, Birthday)
  • Lead Campaign Video Build Outs (First Time Homebuyer, Credit Repair, Purchase, etc.)
  • Targeted Ads to a Custom List (Past Clients, Agents, & Previous Leads)
  • Review Management (GMB & Video Testimonials)
  • AEO Ranking (AI Search Optimization)
  • Webinar Buildouts
  • Custom Funnels
  • Co-Branded Assets for Realtors (Websites, Open House, Single Property, App Pages)

The Launch Code

A complete acquisition system built to launch and convert.

Get Started

Everything in The Digital Loan Officer, plus:

  • Irresistible Offer Creation
  • Personalized Creatives
  • Sales Funnels That Convert
  • Sales Course
  • Setup, Launch, Optimize
  • AI-Powered Conversations
  • Monthly Accountability Calls
  • Weekly Stats Report

Real Loan Officers. Real Results.

Testimonial Showcase - Premium Platform
Success Stories
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It's Easy As 1-2-3.

First,

Jump on a strategy call

This is where we help you upload your database of past clients, leads, and realtor partners. We also work on connecting you LOS, such as Arive to the CRM.

Second,

Upload database + Record your ads

After jumping on an "Ad Recording Session" you'll be equipped with everything you need to be able to record ads that make your leads desperate to get in contact with you so they can purchase a home. We'll also edit these, so don't worry about that.

Third,

Launch

We'll launch your ads - and that's when the money making happens. Simple as that.

Ready to Start Generating Business For Yourself?

Let’s chat about your business, your bottlenecks, and whether this system makes sense for you.

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