TikTok’s Smart Split Update: How Loan Officers Can Turn One Long Video Into a Week of Mortgage Marketing Content

By: Deven Gillen Published on: 11/11/2025

TikTok’s new Smart Split feature is a game changer for loan officers who create content. Upload a long buyer class or Q&A, and Smart Split will clip, caption, and optimize it into 10–15 short videos. With AI Outline, you can add titles, hooks, and hashtags that make every post feel polished. Learn how Deven Gillen and hovadigital.com recommend using this tool to stay consistent and turn viewers into leads.