What's the Best Video Length for Loan Officers in 2025? (And Why It Matters for Your Marketing)
Let’s talk length — because yes, it really does matter when it comes to video marketing.
If you’re a loan officer trying to stand out on social media, your video’s runtime could be the difference between leads and scroll-past silence.
According to recent performance data, the best-performing videos on social media right now are between 30 and 60 seconds long.
Short-form content is dominating platforms like Instagram, TikTok, YouTube Shorts, and Facebook Reels.
Here’s why — and how you can use that to your advantage.
Short Videos Get More Reach (Because They Get Watched)
Social platforms reward content that people watch all the way through.
When someone finishes your video, the algorithm says: “Hey, this is good!” — and pushes it to more people.
According to Sprout Social, videos under 60 seconds consistently outperform longer ones in engagement, reach, and shareability.
Here’s what makes short-form videos work:
More watchable
People are more likely to watch a 45-second video than a 5-minute one, especially on mobile.Higher completion rates = more algorithm love
The more people finish your video, the more platforms boost it.Faster to create
You don’t need a script, a studio, or a second take — just a helpful message in under a minute.
How Loan Officers Can Win With 30–60 Second Content
If you want more traction from your content — without spending hours creating it — here’s the formula:
Hook in the first 3 seconds
Start strong. Ask a question, share a stat, or say something bold.
Example:
“Most buyers overestimate what they need for a down payment. Let’s fix that.”Deliver value quickly
Share one clear point. Don’t ramble, don’t over-explain.
Example:
“Here’s why a verified pre-approval gives you a stronger offer than a quick online one.”End with a soft call to action
Encourage them to follow, message, or visit your site. No hard sell needed.
Respect the Scroll: Short, Punchy, and Clear Wins Every Time
Today’s borrowers are overwhelmed by ads and scrolling fast.
You need to respect the scroll by getting to the point, keeping it engaging, and making it useful.
If your video is long, stiff, or bloated with jargon, most people will swipe away before they hear your offer.
The good news? Keeping your content short forces clarity.
And clarity converts.
If you can:
Hook your audience
Deliver a takeaway
Do it all in 45 seconds or less
You’ll outperform 90% of other loan officers trying to do too much.
Tools to Help You Create Better Short-Form Videos
CapCut – Easy video editing with captions
InShot – Mobile-friendly video editor
Descript – Turn video and audio into transcripts, blogs, and clips
Pictory – Great for turning long content into shorter, social-ready videos
Final Word: Keep It Short and Sweet, Win More Leads
Attention spans are shrinking — but the opportunity to earn trust is growing.
If you're a loan officer serious about building your personal brand online, lean into short-form video. It’s faster, easier, and way more effective.
The next time you record a video, keep it under a minute.
You’ll be amazed at how far one clear message can go.
