If you’re ready to start recording videos to grow your business but feel stuck wondering what equipment you actually need, you’re not alone. The good news? You don’t need a $3,000 camera or a full studio setup. With just a few smart choices, you can create professional-looking videos without breaking the bank.
Instagram rolled out an update that could significantly impact how mortgage professionals approach their online marketing. Public content from professional Instagram accounts is now eligible to appear in Google search results. That includes Reels, carousels, images, and videos—all indexed and discoverable outside of the app.
Posting the same short-form video across different platforms — with a few small tweaks — is the most efficient way to grow your audience and get in front of more buyers, sellers, and referral partners.
The truth is, you can create professional-looking videos with just your phone and a few simple tweaks — and still impress clients, referral partners, and leads.
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