Where Should Loan Officers Post Videos? The Smartest Social Media Strategy for Maximum Reach
If you're a loan officer trying to get noticed online, you've probably asked:
“Should I post on Instagram, Facebook, YouTube… or all of them?”
Great question — and here’s the good news:
You don’t have to pick just one.
In fact, posting the same short-form video across different platforms — with a few small tweaks — is the most efficient way to grow your audience and get in front of more buyers, sellers, and referral partners.
Reels, Stories, or Shorts? Here’s What Works Best (And Why)
Let’s break it down by platform — so you can stop feeling overwhelmed and start getting results:
📱 Instagram & Facebook Reels: Best for Fast Reach
What they’re great for: Broad reach, trending audio, and viral potential
Why they work: Reels are prioritized by the Instagram algorithm for new audiences, even if they don’t follow you yet.
Perfect for: Quick tips, success stories, market updates — anything short and punchy
💡 Pro Tip: Use trending music and keep videos under 60 seconds for higher watch rates.
🎯 Instagram & Facebook Stories: Best for Relationships
What they’re great for: Behind-the-scenes, daily check-ins, polls, and questions
Why they work: Stories show up at the top of the app, and they feel more personal and direct.
Perfect for: Showing your personality, answering quick FAQs, or polling your followers (e.g., “What’s your biggest mortgage question?”)
✅ According to Hootsuite, over 500 million accounts use Stories daily — and one-third of the most-viewed Stories come from businesses.
🎥 YouTube Shorts: Best for Long-Term Growth & SEO
What they’re great for: Evergreen exposure and organic discovery
Why they work: YouTube is the second-largest search engine, and YouTube Shorts show up in search results and Google.
Perfect for: Mortgage myth-busting, educational breakdowns, or quick market tips
🎬 Bonus: Shorts continue getting views for weeks or months — unlike Reels, which are more short-lived.
Not Sure Where to Start? Start with Reels
If you’re just getting into video as a loan officer, Reels on Instagram and Facebook are a great starting point.
Why?
They’re easy to create right from your phone
You don’t need fancy gear
You can go viral even with a small audience
Then, once you’ve filmed a Reel, repurpose it:
Post to your Stories the next day
Upload to YouTube Shorts with a new title and hashtags
Use the transcription for a blog or LinkedIn post
You don’t need to make 10 new videos a week.
You need to make one and use it 10 ways.
Pro Tip: How You Post Matters More Than Where You Post
The trick isn’t choosing just one platform — it’s adjusting how you post on each.
Here’s a simple workflow:
Film one short video (under 60 seconds) on your phone
Post to Reels first (Instagram/Facebook)
Next, repurpose for Shorts (YouTube) with a custom title
Finally, share as a Story or carousel with a poll or follow-up
This multiplies your reach without multiplying your workload.
Final Word: Post Once, Distribute Everywhere
Loan officers don’t need to become content creators — they just need to show up where their clients are already scrolling.
By posting your videos across Reels, Stories, and Shorts (the smart way), you can:
Stay visible in a crowded market
Build trust with both buyers and agents
And turn short videos into long-term business growth
So stop stressing about the perfect platform.
Pick one video, post it everywhere, and start growing.
