Respond Before the Lead Goes Cold
Automatically text and email new mortgage leads while their interest is still high.
The Mortgage CRM That Helps You Close More Loans
Capture every lead, automate borrower and Realtor follow-up, and manage your entire mortgage pipeline from one simple platform.
- ✓Pre-built mortgage campaigns ready to launch
- ✓One inbox for calls, texts, emails, and social messages
- ✓A clear pipeline from new lead through funded loan
$97 per monthMonth-to-monthCancel anytime
New LeadRespond fast
ApplicationKeep momentum
Pre-ApprovedNurture the buyer
Under ContractUpdate everyone
FundedCelebrate the win
Past ClientEarn referrals
Stop Letting Mortgage Opportunities Slip Through the Cracks
The average CRM stores contacts. This one helps loan officers turn contacts into conversations, applications, closings, and repeat business.
Know Exactly Who Needs Follow-Up
See every borrower, Realtor partner, task, conversation, and loan stage in one place.
Turn Your Database Into Business
Stay in front of past clients and referral partners without manually checking in every week.
Everything You Need to Manage and Grow Your Pipeline
See Every Loan From Setup Through Approval
Keep your entire active pipeline organized in one visual dashboard. Loan officers and team members can instantly see each opportunity, its current stage, and what needs attention next.
- ✓Custom mortgage pipeline stages
- ✓Drag-and-drop opportunity management
- ✓Tasks, notes, calls, and conversations attached to each loan
Turn New Mortgage Leads Into Conversations Automatically
Respond quickly, continue the conversation, and keep the borrower moving toward an appointment without relying on manual follow-up every time.
- ✓Immediate lead response and appointment reminders
- ✓Two-way SMS, email, calling, and voicemail
- ✓Every message and opportunity stored in one contact record
Automate the Repetitive Parts of Mortgage Follow-Up
Build reliable follow-up around your actual loan process. Trigger texts, emails, tasks, notifications, and stage updates based on what a lead or borrower does next.
- ✓Speed-to-lead and long-term nurture sequences
- ✓Application and milestone follow-up
- ✓Internal alerts for you and your team
Keep Mortgage and Referral Details Organized
Give your team one place to view the borrower, loan status, referring agent, conversations, opportunities, and next steps.
- ✓Custom loan fields and contact information
- ✓Referring Realtor details connected to the borrower
- ✓Complete contact activity and opportunity history
Make It Easy for Borrowers and Agents to Schedule
Create calendars for purchase consultations, refinances, Realtor meetings, annual mortgage reviews, and team appointments.
- ✓Automatic reminders that reduce no-shows
- ✓Google and Outlook calendar syncing
- ✓Rescheduling and cancellation links
Start With Proven Follow-Up Already Built
You do not have to start with a blank CRM. We give you mortgage-specific campaigns designed for the moments that matter most.
Immediate response and persistent follow-up when a new lead enters your CRM.
Education and nurture that helps uncertain buyers take the next step.
Stay connected with borrowers who need more time before qualifying.
Keep homebuyers engaged while they search, plan, and prepare.
Restart conversations with past leads, clients, and referral partners.
Send consistent updates as borrowers move from application to closing.
Request five-star reviews and referrals after a successful closing.
Birthdays, loan anniversaries, annual reviews, and ongoing touch points.
Replace Multiple Tools With One Mortgage Platform
Click any screenshot to see a larger view.
Database Smart Lists
Automatically organize new leads, past clients, active borrowers, and Realtor partners into focused follow-up lists.
Email and SMS Campaigns
Nurture borrowers and partners with scheduled, trackable communication.
Forms, Surveys, and Chat
Capture purchase, refinance, and pre-qualification leads around the clock.
Websites and Funnels
Build focused pages for loan programs, campaigns, events, and lead magnets.
Reputation Management
Automate review requests and display your best borrower experiences.
Analytics and Reporting
Track leads, appointments, calls, advertising, and campaign performance.
AI-Powered Tools
Use AI assistance for conversations, content, workflows, and lead response.
Mobile App
Manage leads, calls, texts, appointments, and pipeline updates anywhere.
Your CRM Is Set Up for Your Mortgage Business
You get the technology plus the foundational setup needed to start using it.
✓GoHighLevel account
✓Email domain setup and warmup
✓Phone number and A2P support
✓Database import and segmentation
✓LOS connection, if applicable
✓Mortgage pipeline configuration
✓Virtual business card
✓Unlimited users
✓Pre-built mortgage campaigns
✓Priority communication support
A Complete Mortgage CRM for $97 Per Month
The Hova Digital Mortgage CRM
Everything a loan officer needs to capture leads, follow up consistently, and manage the borrower journey from first contact through post-close.
- ✓All CRM features and unlimited users
- ✓Pre-built mortgage campaigns
- ✓Month-to-month with no long-term contract
- ✓Your account and everything built inside it remain yours
$97 / month
Get Instant AccessCancel anytime. Continued access after leaving Hova Digital requires an active GoHighLevel subscription.
Get Started in Three Steps
Activate Your Account
Sign up and tell us about your business, team, lead sources, and current technology.
Import and Connect
We help import your contacts, organize your database, configure your pipeline, and connect your LOS when applicable.
Launch Your Follow-Up
Turn on mortgage campaigns, start managing conversations, and move more opportunities toward the closing table.
Questions About the Mortgage CRM?
What CRM platform does Hova Digital use?
The platform is built on GoHighLevel and customized for the day-to-day needs of mortgage loan officers.
What if I already have a CRM?
We can help migrate your contacts and organize them inside your new mortgage CRM. If you use another mortgage marketing platform, schedule a consultation so we can review your current setup.
Do I have to sign a long-term contract?
No. The Hova Digital Mortgage CRM is month-to-month, and you can cancel anytime.
Do I keep my account if I cancel?
Yes. Your GoHighLevel account and everything built inside it remain yours. To continue accessing the platform after leaving Hova Digital, you will need to maintain an active GoHighLevel subscription.
Can my processor, assistant, or team use the CRM?
Yes. Unlimited users are included, so your team can work from the same contacts, conversations, tasks, and pipeline.
Build a Mortgage Pipeline That Never Stops Following Up
Give every lead, borrower, past client, and Realtor partner a better experience without adding more manual work to your day.