Loan Officers: Set Up Google My Business the Right Way
How to Set Up a Google Business Profile as a Loan Officer (Step-by-Step Guide)
If you’re a loan officer and you don’t have your own Google Business Profile set up in your name, this should be one of the first things you fix.
Too many loan officers rely on their mortgage company’s Google listing. The problem? If you ever leave that company, you lose access to that profile, along with the reviews and visibility tied to it.
Setting up your own Google Business Profile ensures you control your brand, your reviews, and how clients and real estate agents find you online. This is something Deven regularly recommends to loan officers inside his community at https://www.hovadigital.com because owning your digital presence is non-negotiable.
Here’s exactly how to set it up.
Step 1: Log Into Google With Your Personal Email
Go to google.com and make sure you’re logged in with your personal email address.
Do not use your company email.
If you leave your current mortgage company and your profile is tied to their email domain, you could lose access. Your Google Business Profile should belong to you.
Step 2: Search for Google Business Profile
In Google, type:
“Google My Business”
Click on Google Business Profile – Get listed on Google.
If you don’t already have a profile under that email, you’ll see the option to create a new business.
Step 3: Enter Your Business Name Correctly
For your business name, use:
Your Full Name + Mortgage Loan Officer
Example:
John Smith Mortgage Loan Officer
You can also include your company name if you’d like. This makes it easier for people to find you in multiple ways.
You’ll add your NMLS number in your business description later.
Click Create Business.
Step 4: Choose the Right Business Category
For category, choose:
Mortgage Broker
orMortgage Lender
Click Next.
Step 5: Location Settings
You’ll be asked:
“Do you want to add a location customers can visit?”
If you do not have a physical office that clients visit, select No.
Most loan officers who work remotely or from home should select no physical location.
Click Next.
Step 6: Add Service Areas
Add the state or states where you are licensed.
This helps your profile appear in searches in those areas.
Click Next.
Step 7: Add Contact Information
Enter:
Your phone number
Your website URL
Enable text messaging if applicable
Click Next.
You may be prompted about updates or ads. You can skip those.
Step 8: Set Your Business Hours
Add the days and times you’re available.
Be realistic. If you answer calls on evenings and weekends, reflect that. Clients appreciate accurate hours.
Click Next.
Step 9: Add Your Business Description
This is where you should include:
Your NMLS number
Your company name
Licensing information
States you’re licensed in
A short description of who you help
Example structure:
“I am a licensed mortgage loan officer (NMLS ######) helping homebuyers in Texas and Florida secure purchase and refinance loans. I specialize in first-time homebuyers and real estate investor financing.”
Keep it clear and compliant.
How to Verify Your Google Business Profile
After setup, you’ll see a message that says:
Verification Required
It’s easiest to complete this step from your phone.
On Your Phone:
Log into the same Google account you used to create the profile.
Click your profile icon in the top right.
Select the correct account.
Tap “Business” at the bottom.
Click “Verification required.”
Scroll down and tap “Get verified.”
Video Verification Tip for Loan Officers
Google will often ask you to submit a video.
In that video:
Show your street sign.
Show your workspace.
Show your website on your computer.
Explain clearly:
“I am a mortgage broker working from home. I do not have a physical storefront location.”
Many loan officers don’t realize this, but you can talk in the video. A Google reviewer will manually watch it.
Explaining that you are a licensed mortgage professional who operates remotely significantly increases your approval chances.
Submit the video.
If it’s not approved, there are secondary verification methods available.
Why Every Loan Officer Should Do This
When someone searches:
Your name
“Mortgage loan officer near me”
“Mortgage broker in [your city]”
Your Google Business Profile is what shows up.
If you rely only on your company’s listing:
Clients may not find you easily.
Realtors may struggle to tag you.
You risk losing everything if you change companies.
Owning your Google presence gives you:
Control
Long-term stability
More local visibility
A place to collect reviews under your name
If you want more marketing systems like this that protect your brand long term, Deven shares strategies like this regularly at https://www.hovadigital.com.
Final Thoughts
If you’re a loan officer and you don’t have your own Google Business Profile set up, this should be one of the first marketing steps you take.
It’s simple.
It’s free.
And it protects your personal brand long-term.
