Now, as a loan officer with Guild Mortgage, Brad is building his business around a combination of in-person relationships, consistent communication, social media, and thoughtful follow-up.
Her perspective highlights an important lesson for loan officers: Your success is not just about where you work. It is about the relationships and systems you build around your business.
Instead of being a complete industry collapse, Zack sees this environment as one that rewards preparation, consistency, and strong fundamentals.
You do not need a massive audience. You need to consistently help the people in front of you.
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