How Loan Officers Can Reactivate Their Database and Generate More Loans in 2026

How Loan Officers Can Reactivate Their Database and Generate More Loans in 2026By: Deven Gillen Published on: 09/01/2026

Learn how loan officers can reactivate past clients, convert existing leads, and build a personal brand using CRM automation, video, and database marketing strategies for 2026.

mortgage marketing
How Loan Officers Can Reactivate Their Database and Generate More Loans in 2026

Why Loan Officers Get Forgotten and How Personal Branding Solves It

Why Loan Officers Get Forgotten and How Personal Branding Solves ItBy: Deven Gillen Published on: 09/01/2026

Most borrowers don’t forget you because you did a bad job. They forget because they stopped seeing you. Here’s how loan officers can use personal branding and video to stay visible, trusted, and top of mind.

mortgage marketing
Why Loan Officers Get Forgotten and How Personal Branding Solves It

How Deven Gillen Says Loan Officers Can Win With Personal Branding, Video, and Owned Audiences

How Deven Gillen Says Loan Officers Can Win With Personal Branding, Video, and Owned AudiencesBy: Deven Gillen Published on: 09/01/2026

In this Beyond the Guidelines podcast episode, Deven Gillen breaks down why loan officers struggle in a slow market and why clients forget even great loan officers over time. Learn how personal branding, simple video, and owning your email list can keep you visible and trusted. This recap highlights the strategies that help loan officers generate better leads, build realtor relationships, and protect their business from platform changes.

mortgage marketing
How Deven Gillen Says Loan Officers Can Win With Personal Branding, Video, and Owned Audiences

Why Loan Officers Are Losing Leads in a Slow Market and the Personal Brand Fix That Works

Why Loan Officers Are Losing Leads in a Slow Market and the Personal Brand Fix That WorksBy: Deven Gillen Published on: 08/01/2026

Struggling to get leads in today’s slow mortgage market? Learn why template marketing fails and how video, email, and personal branding help loan officers stand out and stay top of mind.

mortgage marketing
Why Loan Officers Are Losing Leads in a Slow Market and the Personal Brand Fix That Works

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