How I Use Video Testimonials in GoHighLevel to Generate More Mortgage Leads
In today’s digital-first world, written reviews are no longer enough. As I’ve been working with loan officers and real estate professionals, I’ve seen a major shift toward video testimonials as one of the most powerful trust-building tools you can use online.
Recently, I started implementing a new feature inside GoHighLevel that allows you to collect video testimonials directly from your clients, right alongside your Google reviews. The process is simple, automated, and incredibly effective for building credibility and converting more leads.
Here’s exactly how I’m using it and how I can set it up for you.
Why Video Testimonials Matter More Than Ever
Most loan officers rely heavily on referrals and online reviews. But here’s the reality. Video builds trust faster than text ever will.
When a potential client lands on your website and sees a real person talking about their experience working with you, it creates instant credibility. They can hear tone, see emotion, and connect with the story.
According to what I’ve seen across campaigns, adding video testimonials to your website can significantly increase conversion rates, especially when paired with your existing Google My Business reviews.
How the GoHighLevel Video Testimonial Feature Works
Inside GoHighLevel, there’s now a dedicated section under Reputation and Video Testimonials where you can collect and manage these videos.
The first step is simple. Create a collection. I typically just label it “Video Testimonials” to keep things clean and organized.
From there, you have two options:
Send a direct link to clients
Trigger automated requests via SMS and email
The beauty of this system is how seamless it is for your clients. Once they receive the message, they simply click the link and are taken to a page where they can record a video right from their phone.
What the Client Experience Looks Like
I always test these systems myself before rolling them out, and the user experience is extremely smooth.
Here’s what happens on your client’s end:
They receive a text or email asking for a review. When they click the link, they’re taken to a simple interface where they can hit “record” and leave a quick testimonial.
Once they finish recording, they:
Confirm the upload
Enter their name and email
Submit the video
That’s it.
No complicated steps, no downloads, no friction.
What Happens After the Video Is Submitted
Once your client submits their video, it immediately shows up inside your GoHighLevel dashboard.
From there, you can:
Download the video
Share it on social media
Embed it on your website
What I typically do for my clients is add these videos directly to their website as a widget, usually right below their Google reviews. This creates a powerful combination of written and visual social proof.
As I explain on hovadigital.com, combining multiple forms of credibility, like reviews, testimonials, and branding, can dramatically improve your lead conversion.
How I Help You Set This Up
The best part is you don’t have to do any of this yourself.
I can:
Set up the video testimonial system in your account
Create and customize the messaging (SMS and email)
Send the requests to your selected contacts
Add the video widget directly to your website
All I need from you is a list of the contacts you want to reach out to. From there, I’ll handle the entire setup.
How to Use Video Testimonials for More Business
Once this is live, there are a few ways I recommend using your video testimonials.
First, add them to your website. This is your home base for conversions.
Second, share them on social media. Tag your clients and collaborate with them. This expands your reach and builds stronger relationships.
Third, use them in follow-up marketing. Including a quick testimonial in your emails or campaigns can reinforce trust with new prospects.
This is one of the easiest ways to turn past clients into ongoing marketing assets.
Final Thoughts
If you’re already collecting Google reviews, this is the next step in leveling up your online presence.
Video testimonials are more engaging, more authentic, and more effective at converting leads. And with GoHighLevel’s new feature, collecting them is easier than ever.
If you want me to set this up for you, just reach out and let me know. I’ll take care of everything so you can start leveraging video testimonials right away.
Sources:
Forbes.com
HubSpot.com
NAR.realtor
