How to Connect Your Social Media Accounts via Go High Level’s Social Planner

Connecting your social media channels through Go High Level’s Social Planner is a smart move for loan officers looking to maintain a cohesive online presence. Whether you’re posting rate updates, sharing client success stories, or promoting educational content, a centralized social planner helps you stay consistent, efficient, and in control.

Step-by-Step: Connecting Your Accounts

1. Navigate to Social Planner
   In your GHL account, go to Marketing > Social Planner, then click the Settings (gear icon) to access social account integrations.
   👉 https://help.gohighlevel.com/support/solutions/articles/155000005063-getting-started-setup-social-planner

2. Connect Facebook Page(s)
   Select Connect Social > Facebook Page, follow the prompts, and grant necessary permissions. Ensure you’re logging in with an account that has Admin rights to the pages you want to link.
   👉 https://help.gohighlevel.com/support/solutions/articles/48001210327-how-to-connect-to-your-facebook-page-s-

3. Connect Instagram (Recommended: Direct Integration)
   For a smoother setup—especially with Creator or Business profiles—use Direct Instagram Integration, which doesn’t require linking through Facebook. This method supports posts, Stories, Reels, and delivers engagement metrics within Social Planner.
   👉 https://help.gohighlevel.com/support/solutions/articles/48001213003-connect-instagram-facebook-linked-vs-direct-instagram-integration

4. Connect YouTube, TikTok, LinkedIn & Google My Business
   Use the same pattern: go to Settings > Connect Social, choose the platform, log in, and authorize. For LinkedIn specifically, you can connect both personal profiles and company pages, and tokens last about 60 days before needing a reconnection.
   👉 https://help.gohighlevel.com/support/solutions/articles/48001215736-connecting-linkedin-profile-and-business-pages-to-social-planner
   GHL’s mobile app also supports these platforms, letting you schedule, edit, or publish posts on the go.
   �� https://help.gohighlevel.com/support/solutions/articles/155000004669-social-planner-for-the-ghl-mobile-app-v3-88-1-and-higher-