The Simple Video Equipment Setup Every Loan Officer Needs

If you’re ready to start recording videos to grow your business but feel stuck wondering what equipment you actually need, you’re not alone. The good news? You don’t need a $3,000 camera or a full studio setup. With just a few smart choices, you can create professional-looking videos without breaking the bank.

Here’s what I recommend for most loan officers:

1. Your Phone Is Good Enough

Modern iPhones and Android devices shoot in 4K video quality—which is more than enough for social media and business content. Don’t wait until you can afford “fancy gear.” Your phone is already a powerful tool for video marketing.

2. Prioritize Audio Over Video Quality

This is where most beginners get it wrong. Bad audio can ruin even the best-looking video. People will forgive average visuals, but they won’t stick around if they can’t clearly hear you.

A simple lavalier mic or wired microphone (you can find one for under $50 on Amazon) will instantly make your videos sound more professional. Remember: your voice matters more than your video quality.

3. Lighting Changes Everything

Lighting is the secret weapon of good video. A $30 ring light can make your video look ten times better on camera. But here’s an even better tip—face a window. Natural light is free, flattering, and often looks better than artificial lighting.

4. Focus on Your Message

At the end of the day, gear doesn’t win trust—your message and authenticity do. If what you’re saying is valuable and your delivery is genuine, people won’t care whether you filmed with a phone or a Hollywood camera.

Final Takeaway

Keep it simple: phone + affordable mic + good lighting = high-quality videos. When your content is clear and authentic, your audience will tune in for your message—not your equipment.