TikTok’s Smart Split Update: How Loan Officers Can Turn One Long Video Into a Week of Mortgage Marketing Content
TikTok Just Made Mortgage Marketing Easier
TikTok’s newest AI feature, Smart Split, is about to change how loan officers create and repurpose content. With Smart Split, you can upload a long-form recording, such as your buyer classes, market Q&As, podcasts, or even a Zoom replay, and the platform will automatically clip, reframe to vertical, transcribe, and add captions.
That means one 20–30 minute session can become 10–15 short videos ready to post across TikTok, Instagram, and YouTube Shorts. For busy mortgage professionals, this is a game changer for staying visible and consistent online without spending hours editing.
As Deven Gillen explains on hovadigital.com, tools like this give loan officers a way to scale their personal brand without doubling their workload, something most competitors still struggle to do.
What Smart Split and AI Outline Can Do
Once your video is uploaded, Smart Split does the heavy lifting by finding the best talking points, transitions, and moments of engagement. Then, TikTok’s AI Outline steps in to generate:
A video title that captures attention
A 3–5 second hook to grab viewers right away
A part-by-part outline
Hashtags that help each clip rank and reach local audiences
The result is that each short video feels like its own standalone episode, ready to publish in a content series.
According to The Verge, TikTok’s Smart Split is designed to help creators and professionals maximize their long-form content, giving mortgage pros an easier way to keep their audience engaged week after week.
As highlighted on hovadigital.com, this update allows mortgage marketers to turn a single idea into multiple engaging posts that attract and educate homebuyers.
How Loan Officers Can Use It
Here’s your weekly playbook to make this update part of your marketing routine:
Record one 20–30 minute “pillar” video each week.
Examples include “5 First-Time Buyer Traps,” “How to Get Pre-Approved in Today’s Market,” or “The Truth About Credit Scores.”Feed the video to Smart Split.
Let it auto-clip and transcribe your content, then select the best 10–15 moments such as objections, FAQs, myths, or emotional stories.Use AI Outline to draft titles and hooks.
Examples: “The #1 Pre-Approval Mistake” or “Why Your Loan Got Delayed.” Add hashtags specific to your city or market.Batch-edit for compliance and SEO.
Add captions with local keywords and any required disclosures.Schedule your clips Monday through Friday.
Include a consistent call to action (CTA) in every video:“Comment CHECK for the homebuyer checklist.”
“DM MAP for our 90-day homeownership plan.”
This keeps your content predictable, valuable, and lead-focused, a strategy Deven Gillen often recommends on hovadigital.com for building local authority.
Pro Tip: Keep It Fresh
To prevent your content from feeling repetitive, rotate your video formats each week. Mix in:
Day-in-the-life clips showing your workflow or closings
A simple whiteboard tip
Quick answers to questions from real clients
Then, pin your video series as a playlist on TikTok. When potential buyers land on your profile, they can binge your videos, learn from you, and start the conversation directly in your DMs.
Why This Matters for Loan Officers
TikTok isn’t just for trends anymore; it’s a discovery engine. The loan officers who embrace tools like Smart Split early will be able to dominate local visibility while others are still manually editing their videos.
As Deven Gillen notes on hovadigital.com, the best marketing isn’t about doing more; it’s about doing it smarter. Smart Split and AI Outline make it possible to turn one good piece of content into a week of posts that educate, engage, and convert.
Bottom Line
With TikTok’s Smart Split and AI Outline, loan officers can finally simplify video marketing. Record once, repurpose many times, and let AI help you stay top of mind all week long. Consistent visibility builds trust, and in the mortgage business, trust turns into conversations and closings.
Sources:
TheVerge.com, hovadigital.com, TikTok.com
