Learn how loan officers can reactivate past clients, convert existing leads, and build a personal brand using CRM automation, video, and database marketing strategies for 2026.
Most borrowers don’t forget you because you did a bad job. They forget because they stopped seeing you. Here’s how loan officers can use personal branding and video to stay visible, trusted, and top of mind.
In this Beyond the Guidelines podcast episode, Deven Gillen breaks down why loan officers struggle in a slow market and why clients forget even great loan officers over time. Learn how personal branding, simple video, and owning your email list can keep you visible and trusted. This recap highlights the strategies that help loan officers generate better leads, build realtor relationships, and protect their business from platform changes.
Struggling to get leads in today’s slow mortgage market? Learn why template marketing fails and how video, email, and personal branding help loan officers stand out and stay top of mind.
Ready to Stop Letting Leads Slip Through the Cracks?
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